work meeting over drinks

Do you feel as if somebody moved the business goalposts?

Do you want your business to improve but you’re not sure where to start?

Are you floundering in a sea of uncertainty?

Has COVID still got you in a tailspin?

You’re not alone. We’re here to help.

We take a bird’s eye view of your business, considering everything from your business model to processes, technology, marketing and even your product and service margins. We call this The Discovery Process. This process helps you zone in on the one or two key areas of improvement that will give you the best results.

Alternatively, some SMEs come to us for targeted people issues they are already well aware of but do not have the in-house skills to manage. Some of our favourites (and hence where we add the most value) are Leadership Coaching & Courses (Dr Rachel) and working with hiring managers to get the best employers (Claire aka the Barefoot Recruiter). A tool that we often use to make both these more effective is Psychometric profiling.

Hi, we’re Claire and Rachel

A mum and daughter team working across Auckland, Northland and Queensland.

We have over 40 years of business management, coaching, consultancy, and training experience between us, we’re your one-stop shop for anything business-growth related.

And we care. We care about each other, we care about the world, and we care about you. Your business is our business and we make sure we work with you to achieve what you want.

As well as incredible support and business acumen, we also offer a shared wicked sense of humour, and sense of adventure.

We put the FUN in boring business FUNdamentals.

Explore our services to see how we can help you achieve greatness


You may be eligible for government support.

McInnes Associates offers services that are registered with the COVID-19 Business Advisory Fund as well as the Management Capability Voucher Fund. Find out more by visiting RBPN.


We chose the header photo as a surprising number of our conversations with clients happen in cafes. Plus occasionally we share a wine with clients when they are celebrating major milestones. Like recently we celebrated the 15-year anniversary with a client we have been working with since they started. How cool is that?

But, FYI – Here is the real us